Link Building: Types & Strategy

What is linking and how to implement it
Written by Dennis
Updated 1 year ago

1. What is link building?

Linking is the practice of creating a clickable link on a webpage that leads to another webpage or website. This way your website can demonstrate its relevance and authority to search engines.

Link building is important because it helps you to achieve

  • Improved search engine rankings

  • Increased website traffic

2. Different types of Linking: Internal & External linking + backlinks

Internal linking refers to links that connect different pages within the same website. These links are used to help users navigate the website and find relevant content, and they can also help search engines understand the structure and content of the website.

External linking refers to links that connect one website to another website. External links are used to provide additional information, resources, or references to users, and they can also help establish relationships between different websites and improve search engine rankings.

Backlinks are a specific type of external link that refers to a link from one website to another website. Backlinks are important for search engine optimization (SEO), as search engines view backlinks as an indicator of the quality and relevance of a website's content. The more high-quality, relevant backlinks a website has, the more likely it is to rank higher in search engine results.

Internal and external linking are important for website usability and SEO, but backlinks are especially important for improving search engine rankings. It's crucial to focus on building high-quality backlinks from reputable websites, while also using internal and external linking to improve user experience and website quality.

3. Link building Strategy 

Here's an example of how an online store can implement link building:

  1. Testimonials and reviews: Reach out to businesses or products you have used and offer to provide a testimonial or review in exchange for a backlink to your website.
  2. Social media: Share your content on social media platforms and engage with your followers to increase visibility and potentially earn backlinks.

  3. Directory listings: The online store can submit their website to relevant directories, such as industry-specific directories, local business directories, or shopping directories.
  4. Influencer outreach: Reach out to influencers in your niche and ask them to share your content or include a link to your website in their own content.

  5. Guest blogging: Reach out to other websites in your niche and offer to write a guest post for them. In return, you can include a link back to your website in your author bio.

  6. Content creation: Create high-quality and valuable content that is shareable and link-worthy. This can include blog posts, infographics, videos, and more. (Follow the link to create your own content in cockpit

  7. Broken link building: Find broken links on other websites in your niche and reach out to the webmasters to suggest a replacement link, which could be a link to your own content.

Do not hesitate to write to other people/resources with suggestions. Find their contacts on their pages.

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