TikTok Ads: What you need to know about advertising on TikTok as a beginner

With Tiktok as the newest social network, advertising on this platform is a promising new field. As a beginner, you should know the basics of usage, ad formats, hashtags and platform culture in order to be able to advertise successfully in Tiktok.
Written by Dennis
Updated 1 year ago

TikTok is an excellent platform for advertising due to its large user base and unique advertising environment. With over 1 billion active users, TikTok offers a vast audience for businesses to target. Additionally, the platform's focus on creativity and fun communication presents advertisers with the opportunity to engage with their audience in new and exciting ways.

1. What should I know about the TikTok advertising campaign

If you're looking to advertise on TikTok, it's important to understand the basics. TikTok is a unique platform with its own set of rules and procedures, but the payoff can be big if you do it right. First, identify your target audience and create a persona profile to help guide your advertising strategy. Set a budget and choose the right type of advertising for your goals and budget, such as in-feed videos or branded hashtag challenges. Get creative with your content and make sure it resonates with your target audience. Finally, track your campaign's success and make adjustments as needed to ensure you're getting the most out of your advertising efforts. With these tips, you can launch a successful TikTok advertising campaign and reach a whole new audience for your brand or business.

2. Types of ads on TikTok

TikTok offers several types of advertising options to suit different marketing goals and budgets. Here are the main types of TikTok ads and how to use them effectively:

  1. In-Feed Ads: These are similar to the ads you see on Instagram or Facebook, and they appear in users' feeds as they scroll through the app. In-feed ads can be up to 60 seconds long and can include call-to-action buttons such as "Learn More" or "Shop Now."

  2. Brand Takeovers: These ads take over the entire screen when users open the app, and they can include images, GIFs, and videos up to 15 seconds long. Brand takeovers are an effective way to grab users' attention, but they can be costly.

  3. Branded Hashtag Challenges: These are campaigns that encourage users to create content around a specific hashtag that's associated with a brand. Branded hashtag challenges can be a fun and interactive way to engage with users and build brand awareness.

  4. TopView: This is similar to brand takeovers, but the ad appears as soon as the user opens the app and stays at the top of the page for up to 60 seconds. TopView ads can be effective for promoting a new product or service.

  5. Branded Effects: These are filters or effects that users can add to their videos, and they can be associated with a brand. Branded effects can be a creative way to promote your brand and encourage users to create content.

When choosing the right type of TikTok ad for your marketing campaign, consider your goals, target audience, and budget. In-feed ads are a good option for reaching a wide audience, while branded hashtag challenges can be effective for building engagement and user-generated content. Brand takeovers and topView ads are more expensive but can be effective for driving brand awareness. Branded effects are a more subtle way to promote your brand and can be a good option for a smaller budget. With careful consideration of these factors, you can choose the right TikTok ad for your campaign and achieve your marketing goals.

3. Tools for controlling advertising costs in TikTok

When it comes to advertising on TikTok, creating an advertising budget is crucial. Luckily, there are several free tools available that can help you set a budget for your campaign. For instance, TikTok Ads Manager has a budget and schedule feature that allows you to set a daily or lifetime budget for your ads. It also offers an estimated daily reach for each ad campaign based on your budget. Additionally, you can use third-party tools like Count Area, which offers a free budget calculator for TikTok ads. 

4. Tips for successful advertising on TikTok

  • Use hashtags: Hashtags are a great way to increase the visibility of your ads on TikTok. Use relevant hashtags to make your ads more discoverable.

  • Utilize user-generated content: User-generated content is highly effective on TikTok. Encourage users to create and share content related to your brand or product.

  • Leverage influencers: Influencer marketing is a popular and effective way to reach your target audience on TikTok. Partner with influencers who have a similar target audience to your brand.

5. To Sum Up

If you are a beginner in the field of marketing on TikTok, first try to develop a feeling for the platform and understand your target audience. Choose a type of content that interests your target audience and use the right format for your messages. Don't forget to use attractive and appealing images and use the right hashtags so that your content is better found. If you implement your strategy correctly, you can achieve more reach and sales and grow your business through the use of Tiktok.

Did this answer your question?