Meta Title and Meta Description are code elements that provide information about the content of a web page to search engines and users.
Meta Title
Meta Title is a short, concise title that accurately reflects the content of the page. It is limited to a certain number of characters (usually around 60-70) and should accurately reflect the content of the page while also including relevant keywords that people might use to search for content like yours.
Meta Description
The Meta Description, on the other hand, is a brief summary of the content on the web page, also limited to a certain number of characters (usually around 155-160). Its purpose is to provide users with a preview of what they can expect to find on the page and encourage them to click through to the website. It should be concise, accurate, and engaging, and should also include relevant keywords to help search engines understand the content of the page.
Example
Meta Description: Find the perfect pair of women's shoes online at XYZ Shoes. Our high-quality and affordable selection includes flats, heels, sandals, and more. Shop now and enjoy free shipping on orders over $50.
Tipps
Meta Title life hacks:
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Keep it concise: The title should be no more than 60 characters, so that it can be fully displayed in search results.
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Use title capitalization: Capitalize the first letter of each word in the title, except for articles, prepositions, and conjunctions.
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Include your brand name: If possible, include your brand name in the title to help build brand recognition.
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Use descriptive language: Use language that accurately describes the content on the page and makes it appealing to users.
Meta Description life hacks:
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Keep it concise: A good meta description should be around 155-160 characters. This is the maximum length that search engines will display in the search results, so make sure your description fits within this limit.
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Use active language: Use action words and power verbs to make your meta description more compelling. For example, instead of saying "Our products are high-quality," say "Experience the luxury of our high-quality products."
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Encourage clicks: The ultimate goal of your meta description is to encourage users to click through to your page. Use language that piques their curiosity or creates a sense of urgency. For example, "Don't miss out on our limited-time offer" or "Discover the secret to..."
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Include your primary keyword: Including your primary keyword in your meta description can help your page rank better in search results
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