Hello there! Welcome to our series of articles on the exciting topic of SEO. We recognize that starting with the practical aspects may seem challenging without first grasping the basics, which is why we've started with theory. By the end of this article series, we guarantee you'll have the knowledge necessary to transition smoothly from theory to practice. So let's start with the fundamentals and get ready to tackle the practical stuff with ease!

What is SEO

SEO is the abbreviation for search engine optimization and it is the process of
making websites more visible in search engine results. When you search for
something online, search engines like Google look at many factors to decide which
websites to show you first. One of the most important factors is whether a website
is trustworthy. Websites that are considered trustworthy tend to rank higher in
search results than those that are not. One way to tell if a website is trustworthy is
to see if it has an SSL certificate (when you link has HTTPS), which helps protect your information when you
use the site.

Why does it matter?

It's essential to have knowledge of SEO because it can significantly affect your website's online visibility, which in turn can impact your business or online presence.

Here's how SEO works in internet:

1. Crawling: Search engine bots (also known as crawlers or spiders) use automated software to systematically scan web pages and collect information about their content, structure, and metadata.

2. Indexing: The data collected during crawling is then used to build an index of web pages, which is essentially a huge database of all the content on the internet. The index is used by search engines to quickly retrieve relevant web pages in response to user search queries.

3. Ranking: When a user enters a search query, the search engine uses an algorithm to analyze the index and retrieve the most relevant web pages based on a variety of factors, such as the content, relevance, and authority of the web page. The search engine then ranks these pages in order of relevance and presents them to the user in the search results.

You can improve your store ranking:

SEO involves optimizing web pages and online content to improve their visibility and ranking in search engine results. This can be done through a variety of tactics, including:

1. On-page optimization: This involves optimizing the content and structure of a website, such as using relevant keywords in page titles, headers, and meta descriptions, optimizing images and videos, and improving website speed and mobile-friendliness.

2. Off-page optimization: This involves improving the authority and credibility of a website through tactics such as link building, social media marketing, and guest blogging.

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