What is SEO?

In this article we would like to take a look in detail at what SEO on-page and off-page mean exactly, what differences there are and how you can successfully use it in your store!
Written by Dennis
Updated 6 months ago

What is SEO? 

SEO is the abbreviation for search engine optimization and it is the process of
making websites more visible in search engine results. When you search for
something online, search engines like Google look at many factors to decide which
websites to show you first. One of the most important factors is whether a website
is trustworthy. Websites that are considered trustworthy tend to rank higher in
search results than those that are not. One way to tell if a website is trustworthy is
to see if it has an SSL certificate, which helps protect your information when you
use the site.

There are many different factors that need to be considered while choosing
the optimal SEO strategy to succeed. These measures include:

  • On-page SEO such as choosing the right keywords and (meta) descriptions
  • Off-page SEO such as creating backlinks and social media activity

We explain further in this article:

  • Why SEO-optimized texts are important
  • How to conveniently request SEO optimization in branchbob

While on-page SEO takes place on the website itself,
off-page SEO is influenced from outside the website

On-page SEO

Optimizing on-page SEO is crucial for any website as it entails improving both
content and technical aspects. This, in turn, enhances user experience and drives
conversions. Therefore, it is vital to address both areas to ensure an effective


Keywords are words or phrases that people use when searching for something online. Search engines use these keywords to deliver relevant results to the user. Without the use of keywords, it can be difficult for your website to appear in search engine results. Therefore, it is important to consider keywords when optimizing your website for search engines.

To use keywords effectively for SEO, you should start by researching the most relevant keywords for your niche. Then, you can integrate these keywords into your website's content, including the title and meta description. This will increase the chances of your website being found by search engines and clicked on by users.

Make sure that the keywords on your website match the search terms that your visitors are likely to use. This will improve your website's visibility on search engines and help you reach more customers.

Title and meta description

Title and meta description are crucial elements that can significantly impact the visibility and ranking of your website.

A meta description is a brief summary of the content on your web page that appears below the page title in search engine results. It is an essential component of on-page SEO as it provides search engines with information about the content of your page. A well-crafted meta description can help to index your page and improve its ranking on relevant search queries. It should be concise, interesting, and compelling enough to entice users to click on your link.

The title of your web page is also a critical factor in SEO optimization. It is the first thing that users see in search engine results or on your website, and it plays a significant role in determining whether they will click on your link or not. A good title should be informative and relevant to both search engines and users. It should contain relevant keywords that correspond to the topic of the article, making it easier for search engines to understand the content of your page and deliver relevant search results.

How do I customize the meta title and meta description
in my branchbob store?

There are several ways to customize the meta title and meta description with your branchbob store:

1. Via Categories

Products ➔ Categories ➔ Select a category ➔ Click on the top right âš™SEO

2. Via Products

Products ➔ All Products ➔ Select one of your Product ➔ Marketing ➔ SEO.

The meta title and the meta description can be created here.
You can also see a possible preview in Google search results.

3.Via Customization

3.1. Customization of Site Title and Short Description
Appearance ➔ Customization ➔ Site Identity

3.2. Customization of Meta Titel and Meta Description:
Appearance ➔ Customization ➔ Click on the top right âš™SEO

Off-page SEO

In addition to on-page SEO, off-page SEO is also a critical aspect of optimizing your website for search engines. One essential element of off-page SEO is building external links to your site, also known as link building. The more high-quality backlinks from other websites that refer to your page, the better your website's ranking in search results.

Moreover, it's equally important to regularly analyze and review your website's ranking in search results to identify the keywords that are driving traffic to your site and identify areas for improvement. Google Search Console is a free tool provided by Google that can help you monitor and optimize your website's performance in search results. It provides insights into your website's ranking, backlinks, search queries, and more, enabling you to make informed decisions about your SEO strategy and improve your website's visibility and ranking in search results.

Here are some of the most effective and commonly used link building techniques:

  1. Guest Posting: This involves creating high-quality content and publishing it on other relevant blogs or websites with a link back to your site.

  2. Social Bookmarking: Sharing your content on social media platforms such as Twitter, Facebook, and LinkedIn can increase its visibility and attract backlinks from interested users.

  3. Directory Entry: Submitting your website to relevant directories can increase its visibility and attract backlinks from authoritative directories.

  4. Forum Posts: Participating in online forums and discussion boards related to your niche can help you build relationships with other users and attract backlinks to your website.

It's important to note that link building should be done in a natural and organic way, with a focus on creating high-quality content that people naturally want to link to. Avoid using black hat techniques such as buying backlinks or participating in link schemes, as these can result in penalties from search engines and harm your website's authority and credibility.

Why are SEO-optimized texts important?

If you're looking to improve your website's visibility on search engines, SEO-optimized texts are an essential component. The reason behind this is straightforward: when you optimize your website's content for search engines, it increases the likelihood of getting a good ranking on them. Since search engines like Google are the primary source of information for many people, it's crucial to make sure that your website appears on the first page of search results.

However, achieving a high ranking on search engines is not an easy task. To do so, you need to optimize your website for SEO, which involves giving it specific characteristics that search engines can take into account. By doing this, search engines are more likely to assign higher rankings to your site, making it more visible to potential visitors.

By having SEO-optimized texts, you can provide your visitors with relevant and reliable information that meets their needs. Additionally, having high-quality content that is optimized for SEO can also help increase traffic to your website and improve its overall credibility. Therefore, investing time and effort into creating SEO-optimized texts is essential for any website owner who wants to succeed in today's digital landscape.

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